Proven record of managing FMCG brands. Worked on some of Unilever’s most successful brands at global/regional/local level in the personal care category (e.g. Dove, Axe, Lux). Expert in defining category / brand strategies, creating or refreshing marketing mixes and campaigns and building capabilities in multi-national / multi-functional teams (fine fragrance appreciation, star & talent management). Lived in and worked on 4 continents (NA, EU, Asia and Africa). Experience in marketing in developed markets and emerging markets.
Specialties: Master Brand Development and brand building at a global scale, brand vision plan and strategy, brand equity, integrated brand communication and digital, new product development and re-positioning of existing ones, innovation funnel, portfolio management and architecture.