Project Description

Marit Kievit

Profile

Proven record of managing FMCG brands. Worked on some of Unilever’s most successful brands at global/regional/local level in the personal care category (e.g. Dove, Axe, Lux). Expert in defining category / brand strategies, creating or refreshing marketing mixes and campaigns and building capabilities in multi-national / multi-functional teams (fine fragrance appreciation, star & talent management). Lived in and worked on 4 continents (NA, EU, Asia and Africa). Experience in marketing in developed markets and emerging markets.

Specialties: Master Brand Development and brand building at a global scale, brand vision plan and strategy, brand equity, integrated brand communication and digital, new product development and re-positioning of existing ones, innovation funnel, portfolio management and architecture.

PERSONAL SKILLS
Result oriented
Decisive
Strategic
Connecting
Analytical
Communicative
Problem solving
Creative
LANGUAGES

Dutch (native)
English (bilingual)

CONNECT
To experts overview

Employment History

2020 – current
Abloom Skincare
CEO
2018 – 2020
Didato Fashion
CEO a.i.
2015 – 2018
Unilever USA
Senior Brand Director Caress / Camay
2011 – 2014
Unilever Asia, Singapore
Senior Global Brand Director Lux
2008 – 2011
Unilever Asia, Tokyo
Regional Brand Director Axe/Lynx
2005 – 2008
Unilever USA
Senior Global Brand Manager Dove Face
2002 – 2005
Unilever NL
Marketing Manager Dove & Vaseline
1998 – 2002
Unilever NL
Category Manager Deodorant, Skin Cleansing & Care
1997 – 1998
Sirocco Consultancy, South Africa
Junior Consultant

Additional positions

2018
Chair Dinner Committee for Human Rights Watch Netherlands
Top-Rated charity defending Human Rights globally
2017
New York Council for Human Rights Watch USA
Top-Rated charity defending Human Rights globally
2016
New Amsterdam City Swim, NYC
Marketing & Communications lead for New Amsterdam City Swim

Education

2019
University of Amsterdam
Masters of Psychology – Graduated with honours
1994 – 1995
Montana State University, USA
Business School
1993
University of Utrecht
Mass communication and PR
1985 – 1991
Gemeentelijk Gymnasium Hilversum

Certificates

2016
INSEAD Singapore
Customized Executive Programme for Future Leaders
2013
Harvard University
Justice
2019
Hyper Island, China
Hyper Island Master Class on influencers and possibilities in digital media