Project Description

Prof. dr. Annemieke Roobeek


Annemieke Roobeek designs and develops business ecosystems around challenging issues such as, a healthy society, the circular economy, Feeding Megacities, Empowerment & Engagement, and financial fraud. With network teams of advisors and researchers, she works with big data analytics and collective intelligence to creative solutions. On the basis of her self-proclaimed “interactive strategic innovation”, she works with organisations in an interactive setting on strategy, innovation and process transformation. From a networking mindset she operates across multiple domains to make optimal use of the diversity of knowledge and data within the organisations she works in.

Since 1999, Annemieke Roobeek has been developing strategy trajectories focused on networking principles and collective intelligence with her company, MeetingMoreMinds ( She works with “common people on unexpected solutions to uncommon complicated challenges”. With XL-Labs, a company she co-founded in 2013, she develops ecosystems with multi-parties and stakeholders on transformations, for instance, in medical technology and health. With GrwNxt (, her latest venture, she works with leading experts across industries on data-driven growth systems for the local production of fresh produce in megacities in remote-controlled growth rooms.

Annemieke Roobeek has over 25 years of experience as a non-executive director and supervisory board member within numerous internationally operating corporations and civil society organisations. At the moment, she is Chairman of Social Finance NL, co-founded by ABN AMRO and the Oranje Fonds. She is a member of the supervisory board Howaldt & Co in Germany. She is Chairman of the PGGM Advisory Board for Responsible Investments and Member of the advisory council at CPI-Governance. Until shortly, she was a supervisory board member of ABN AMRO Bank N.V. (2009-2019), KLM N.V. (2011-2019) (Royal Dutch Airlines) and Abbott Healthcare Products.

Since 1997, she is a part-time professor in Strategy and Transformation Management at Nyenrode Business Universiteit ( From 1989, she held the Verolme Chair for Technology and Economics at Nyenrode. Between 1994 and 2002, she worked as a professor in Management of Complexities at the University of Amsterdam where she also held the Wibaut Chair for Metropolitan Affairs from 1994-1997. She was a Fellow of the Royal Netherlands Academy of Sciences and Arts (KNAW) for international comparative research in technological development and shifts in the international political-economic competitive landscape.

Her slogan is: to truly innovate, you have the cross the border of the existing. With healthy audacity and analysis, you can see what developments are possible for society through collaboration. She wants to contribute to this and take her stance as a leader.

Result oriented
Problem solving

Dutch (native)
English (fluent)
French (fluent)
German (fluent)

Annemieke Roobeek
To experts overview

Employment History

2018 – present
Social Finance NL
Chairman Of The Board
2013 – present
XL Labs
Founding Member
2011 – present
PGGM Investments
Chairperson of the Advisory Council for Responsible Investments
2017 – 2018
CPI Governance
Member of the Inspiring Board
2009 – 2019
Member of the Supervisory Board
1999 – present
1996 – present
Open Dialogue
1989 – present
Nyenrode Business Universiteit
Chair for Strategy and Transformaton Management
2011 – 2019
Member of the Supervisory Board
2009 – 2018
Abbott Healthcare Products
Member of the Supervisory Board
2011 – 2016
Koninklijke Horeca Nederland
Lid adviesraad
2010 – 2016
Initiator of the Refill coalition
1997 – 2002
University of Amsterdam
Chair for Management of Complexity in Policy and Strategy


2013 – 2013
Certificate in Corporate Governance, International Director Program (INSEAD IDP-Certified)
2013 – 2013
International Directors Program (IDP5), Corporate Governance
Nyenrode Business Universiteit
Professor for Strategy and Transformation Management, Networking, Intercompany innovation, creativity and strategy
1977 – 1987
Universiteit van Amsterdam
Msc + Phd, Political Science, International Relations and Political Economy