Customer Experience Management can be intimidating. And it’s about more than technology.
In this recorded webinar, join Adobe experts as we explore what it takes to prepare for digital transformation and establish a solid foundation to ensure success as masters of Customer Experience Management.
Uncover the pivotal importance of Customer Experience Management and learn first-hand how leading companies address the necessary shifts required in their marketing strategies, organisational structures, and processes to optimise the success of Adobe Experience Cloud solutions for their organisations.
You’ll take away best practices, how-tos, insightful techniques, and expert-led advice that will empower you with the knowledge to confidently consult your organisation on CXM and what’s needed to get teams on board with a digital foundation and transformation.
You will Discover:
The ‘Whats’, ‘Hows’, and ‘Whys’ of Customer Experience Management
Best practices and ‘How-Tos’ in creating a unified digital marketing strategy
Recommended models for organisational structure, techniques for breaking down silos and the processes to support the tools
How to inspire your organisation to get on board with a digital foundation and transformation
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